How a Nike Designer Collaborates with Athletes
I asked Kevin, if your bag had a superpower, what would it be? At the time, a lot of the internal conversations at Nike were around the idea of portraying athletes as superheroes. Today, kids look up to athletes because they’re the ones achieving superhuman things; so we needed to create a bag that would empower KD and athletes.
How a Creative Director Found Her Creative Process
The first couple of years as a designer, I had to learn how to turn on the faucet. I’d go to work and turn on being creative and solving problems, and at the end of the day, I’d have to turn it off. I would wake up early and be the first person at work and the last to leave. Through sheer utter exhaustion, I realized that this isn’t the way to go forward. I guess it took me about two years to figure my process out...