Rise of The Work Backpack

5 Reasons Women Are Seizing Their Backpacks -- and Seizing The Day, ditching their purses for a more practical toting solution. We look into what are the reasons for one of the biggest recent changes in work attire.

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This backpack from a San Francisco startup is full of clever features for commuters — here's why it's my go-to

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BUSINESS INSIDER

"SIMPLICITY REDEFINED"

How do you stand out from the crowd with a classic backpack design? Create something to a high standard, executing a premium experience that delivers on your mission. That’s exactly what the ISM Classic Backpack has done.

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Story text hereI'm a graphic designer and content creator, so I always have a good amount of gear with me, like a MacBook Pro, a pair of solid headphones, several lenses, and at least one camera body...

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"No Compromises"

225+ Customer Reviews

⭐⭐⭐⭐⭐ "An intersection of good design and high-end luxury, I immediately knew the bag was for me. It landed somewhere between casual and professional, without asking me to sacrifice aesthetic or practically. It was a bag that I could proudly wear, seamlessly transitioning from work to the gym to the city. It was the easiest decision I’ve ever made."

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It’s an undeniably refined silhouetted that reveals just how considered the product actually is. It dresses up well, but it takes a beating—and it feels comfortable all the while.

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COOL HUNTING

"Chic. Functional. Priced Right"

This backpack is pocket perfection – just a few strategically placed compartments so it doesn’t turn into the Bermuda Triangle in there – nothing extra.

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MINIMALISSIMO MAG

Good design is not about compromise, it's about balance. This is why we were thrilled to come across The Classic backpack by ISM. It's the ideal backpack that balances a casual and professional look.

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My everyday carry as someone working in Silicon Valley, starting with the ISM backpack to store my laptop and everything I need.

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WHAT'S IN MY WORK BAG

"WHATS IN MY MINIMALIST BAG"

Lately, I’ve been carrying only the essentials in my bag and keeping it simple, decluttered, and minimal, especially with the ISM backpack.

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The classic backpack strikes a perfect balance between form and function that is hard to find elsewhere in the current market of carryalls. Its understated design delivers a minimalistic, slim profile without compromising on practicality.

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"PERFECT BALANCE"

DETAILS BEHIND THE BAG

We were inspired by classic bag design elements and combined desired features in ways that hadn’t been seen before...

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