The Backpack

After using a sports brand backpack for the last decade, I decided it was time for me to get a more refined, stylized backpack for work. I did a lot of research across other higher-end backpacks, comparing across price, warranty, weight, and value for money. After looking at and comparing different backpacks for months, it seemed that the ISM Daypack best fit the bill, so I decided to take the plunge.

When I received the backpack, I loved the care, quality, and attention to detail even in the packaging. I loved the dust bag and note that accompanied the backpack. So far, the bag has exceeded my expectations. It's lightweight, yet still fits everything (e.g. laptop, folder with papers, notebook, computer charger, phone charger, headphones, water bottle, writing utensils). I've only had the backpack for a little over a week and already have gotten many compliments! I would highly recommend this backpack!

I wanted a backpack that did more than just look good. I wanted something that took the best of a Samsonite or a Tumi and married it with the style of APC, Common Projects and Saint Laurent. When I came across ISM on Instagram while checking out CP’s own series of backpacks, it ticked all the boxes. It was minimalist, well-designed, had good quality materials and had all the functionality and compartments I needed. A bonus and surprise was how light the bag was. Weight matters to me a lot and while I love all leather backpacks - the weight adds up and takes a toll on my shoulders. The ISM bag is extremely light! The attention to detail helped me make my decision easier too. Imo it's the right combination of comfort, design and quality for a not impossible cost.

Love the bag and the founder attitude towards taking care of his customers .. thank you !

I’ve been looking for a backpack for a Long time. I meet a lot of employers and government reps for my job so my criteria was:

- stylish and easy to match with ladies office wear

- able to fit my 13 inch laptop and files but not bulky or heavy

- well built and not cheap looking

- doesn’t look like a student bag, gym bag or diaper bag

- no huge logos or monograms

I’m quite a picky shopper so my ‘journey’ to ISM was a bit long.. I almost got a backpack from a London brand called Knomo. Just as I was going to get it online, I happened to walk behind someone who was carrying one and honestly, it looked so cheap in person. So I widened my search and surfed a local 2nd hand listing (Carousell) to see if I could get a good deal on more expensive brands. I found someone selling an ISM backpack which fit all my criteria, except it was the 15-inch size. All the reviews were good, and I was just tired of searching and knew I wouldn’t find anything better