The Backpack

After using a sports brand backpack for the last decade, I decided it was time for me to get a more refined, stylized backpack for work. I did a lot of research across other higher-end backpacks, comparing across price, warranty, weight, and value for money. After looking at and comparing different backpacks for months, it seemed that the ISM Daypack best fit the bill, so I decided to take the plunge.

When I received the backpack, I loved the care, quality, and attention to detail even in the packaging. I loved the dust bag and note that accompanied the backpack. So far, the bag has exceeded my expectations. It's lightweight, yet still fits everything (e.g. laptop, folder with papers, notebook, computer charger, phone charger, headphones, water bottle, writing utensils). I've only had the backpack for a little over a week and already have gotten many compliments! I would highly recommend this backpack!

I wanted a backpack that did more than just look good. I wanted something that took the best of a Samsonite or a Tumi and married it with the style of APC, Common Projects and Saint Laurent. When I came across ISM on Instagram while checking out CP’s own series of backpacks, it ticked all the boxes. It was minimalist, well-designed, had good quality materials and had all the functionality and compartments I needed. A bonus and surprise was how light the bag was. Weight matters to me a lot and while I love all leather backpacks - the weight adds up and takes a toll on my shoulders. The ISM bag is extremely light! The attention to detail helped me make my decision easier too. Imo it's the right combination of comfort, design and quality for a not impossible cost.

This bag has it all. It is sleek and nice looking. This isn't you normal school bag folks. Not only is she a looker, she is super functional! I love the pockets that separate my laptop and papers from the bigger bag with pockets for larger items. It keeps things organized and my papers in much better shape!

The charger is a great thing to have on the go as well as the steel water bottle. It is a little difficult to get the water in, but over all it doesn't take up a lot of room due to its shape and size.

HIGHLY recommend to anyone who wants to look like they have their shit together.

Love the bag and the founder attitude towards taking care of his customers .. thank you !